Choose the question of your choice to write a report (3000 – 3500 words) from the following options : Option A: Research and analyze two companies competing in the same category- one that genuinely in
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Choose the question of your choice to write a report from the following options :
Option A: Research and analyze two companies competing in the same category- one that genuinelyincorporates sustainability marketing into its operations and one that either does not do anysustainability marketing or that only superficially does so. Compare consumer perceptions of theirrespective brands, and predict the companies’ relative long-term competitiveness in that category.
Option B: Forecast the future of sustainability marketing, using specific principles and concrete examplesto support your arguments. Will the fields’ future be positive or negative? For whom or for what? Andbased on whose standards? Recommend practical and constructive changes to the field of sustainabilitymarketing.
Option C: Develop an environmental marketing plan for a real business of your choice.
(3000 – 3500 words)
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