Problem 1. Consumer survey Consider this consumer survey for a family shoe store: Survey For Office Use Only Please check off the boxes that apply to you. Variable Code 1. Please indicate your marital
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Problem 1. Consumer survey
Consider this consumer survey for a family shoe store:
Survey
For Office Use Only
Please check off the boxes that apply to you.
Variable
Code
1. Please indicate your marital status.
- married
- single
2. Are you employed outside of the home?
- yes
- no
3. How do you find out about our sales events?
- newspaper promo
- radio promo
- TV promo
4. Please estimate how much you spend on shoes per year. Spend: $_________
5. Please indicate your age in years. Age: _________
In the shoe store consumer survey, indicate:
- which variables are qualitative and which are quantitative [5 marks]
- which variables are nominal variables [3 marks]
- which variables are ratio variables [2 marks]
- Name two statistical methods (tools or measures) studied in Unit 1, that would be suitable for analyzing or summarizing the marital status variable. [4 marks]

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