SUNY College at Buffalo Overconfidence Bias and Behavioral Ethics Questions

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1. How did Elizabeth Holmes and Theranos demonstrate overconfidence bias? What were the consequences of overconfidence bias for Holmes and Theranos?

2. Why do you think investors would back a product that had not been proven? Do you think investors–such as millionaires Rupert Murdoch, Betsy DeVos, and the Walton family–were also susceptible to overconfidence bias in their ability to pick and ride a winning start-up? Why or why not?

3. What other behavioral ethics concepts might Elizabeth Holmes and investors been susceptible to?

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