Market Research Business Analysis

As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart.

INSTRUCTIONS

Step 1: Research

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

• Provide a link to the article.
• In 2-5 sentences, identify which aspects of the article will be helpful as you conduct your SWOT analysis.

Step 2: Strengths

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale in 2-3 sentences.

Step 3: Weaknesses

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences.

Step 4: Opportunities

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale in 2-3 sentences.

Step 5: Threats

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale in 2-3 sentences.