Entrepreneurship Zeo, Inc. Case Study

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Inc. Case Study

Read the Zeo, Inc.
case study on pages 221-233 in the text. Zeo, founded by a group of college
friends has developed a new sleep aid technology. Answer these questions:

What are the
advantages/disadvantages of founding a company with friends?

How did the founders
identify and entice stakeholders to join their board of directors?

Why did the founders
seek a new CEO? What was the process they used to select the CEO? If this were
you, would you do that or would you want to run the business yourself?

How did the role of
each founder change as the business grew?

How does a company
maintain its culture when it is professionalizing with a large top management


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