Brand New Ebook Reader Market Product Grid Paper
Our academic writers are ready and waiting to assist with any assignment you may have. From simple essays to full dissertations, you're guaranteed we've got a writing expert to perfectly match your needs.
Order a Similar Paper
Order a Different Paper
You are the Product Manager at a company launching a brand-new eBook
Reader
• The features/benefits that you could offer as compared to competition
are:
– Below market pricing due to extremely low manufacturing costs
– Data proving that the screen is “best in class” with best readability/lowest eye
fatigue
– eBook distribution deals offering comparable content to the market leaders.
– Foldable screen technology that allows the “eBook” to fit in your pocket
• You must launch three (3) separate readers at different price points,
different features & benefits for each, each for a target market segment.
• Defend your pricing strategy (Skimming, penetrating, or market pricing)
for each product, and your target market segment using a
Market/Product Grid (Chapter #9, pages #252, 263, 269 for models)
• Do your Market Research! Use REAL data for the assignment. Be specific.
• Homework is due via Canvas Assignments in by beginning of class on May
18th
Do you need help with this or a different assignment? In a world where academic success does not come without efforts, we do our best to provide the most proficient and capable essay writing service. After all, impressing professors shouldn’t be hard, we make that possible. If you decide to make your order on our website, you will get 15 % off your first order. You only need to indicate the discount code GET15.
Order a Similar Paper Order a Different Paper
