IB 315 Park University Export Business Plan Research Project

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Overview

You will be creating an export business plan. Work must be original to this class, otherwise a grade of zero will be given. If no paper is submitted, a course grade of zero points will be given. Papers that do not contain detailed research will be severely penalized. No Wikipedia references are allowed.

You do not need to submit work in progress. However you are welcome to approach your instructor with questions.

Business Plan Requirements
Business Plan Page recommendations Section header Summary

Part I: Purpose

1

Purpose

Why has the plan been written?

Part II: Table of Contents

1

Table of Contents

Table of contents

Part III: Executive Summary

1

Executive Summary

This is short and concise. It covers the principal points of the report, and is prepared after the plan has been written.

Part IV: Research

≥7 pages

Introduction

Introduction – what product and foreign country did you select and why
Situational Analysis

Describe the product to be exported
Present a brief history of the country as it relates to its origins and trade history
Cultural Overview

The norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

Consumer attitudes toward product

Educational levels; ability to comprehend instructions, ability to use product

Languages; labels, instructions
Political Environment

An overview of the governance structure of the country along with any legal-political forces

Certain required or prohibited features

Label and packing requirements
Export Marketing Plan

Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
Economic Decelopment

How developed the country is, and how this will influence the success of your product

Purchasing power

Wages

Infrastructure
Summary Summary
Part V: References 1 to 2 References References

Note: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook.

Formatting Requirements

  • Your paper must be in APA format to include:
    • The use of headings and subheadings
    • Times New Roman 12-point font
    • 1 inch margins
    • Paragraphs with a minimum of at least 5 sentences
    • The first line of each paragraph should be indented 1/2 inch
  • Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.
    • At least one to two reference pages.
    • References must be no older than 5 years.
  • Your paper should be well-organized with excellent flow and excellently formatted. Check that your headings and sub-headings are correct.
  • Spell-check and proofread before submission.

Tasks

  1. Select a product of which you will export to a foreign country.
  2. After your product is chosen, decide on a foreign country to which you will export.
  3. Develop an Export Business Plan.
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