In this project, you will select an organization(Liberty University), or a segment of an
organization, and interview key employees in order to gather information
concerning the organization’s critical success factors (CSFs). Be sure to inform
your interviewees that any proprietary information included in this project
will be kept confidential. You will then develop a SWOT analysis to clarify and
aid in the identification of the organization’s/segment’s CSFs. The written
project requires you to prepare and submit the following in order:
Brief description of the organization/segment (1
SWOT analysis in chart
form containing the following 4 categories: Strengths, Weaknesses, Opportunities,
and Threats. Each item must be clearly and concisely stated.
Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories
identified in the text. For each CSF, explain in a separate column how the
measurement of the CSF will transpire.
A discussion of the CSFs chosen for the organization/segment
– Why were these particular factors selected? Why are they important in accessing
the success of the company? (2–3 pages)
An evaluation of the organization/segment to determine
if it is achieving each of the CSFs. Analyze each CSF and use data from the
measures indicated in the Balanced Scorecard as support for the conclusions.
Note organization for this project is (Liberty University