CWU Manchester City Building a Multinational Soccer Enterprise Case Study

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Answer any or all of the case questions, as you prefer. Your case analysis should typically be no shorter than two full pages in length, using Arial font 10, 1.5 spacing. (Target a word count of 800-1000, typically, and tell me what the word count was).

Case Questions

1. What are the distinctive features of City Football’s strategy?

2. What sources of international competitive advantage does this strategy exploit?

3. What recommendations would you offer City Football Ltd. regarding its strategy and its organization?

4. To what extent should other professional soccer clubs imitate City Football’s strategy?

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