BYUIS Southwest Airlines and Financial Difficulties Research

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In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy. 

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

You can also access specific information about a variety of businesses in the University Library by searching the following databases:

University Library > Databases > B > Business Source Complete

University Library > Databases > E > EDGAR

University Library > Databases > P > Plunkett Research Online

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.

Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Create a plan to implement the strategies you selected.

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