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  1. In this assignment, you will write a three- to four-page case study analysis.
  2. To learn about SWOT analysis and creating a healthcare business plan, read in Essentials of Strategic Planning in Healthcare:
    1. In this assignment, you will write a three- to four-page case study analysis.
    2. To learn about SWOT analysis and creating a healthcare business plan, read in Essentials of Strategic Planning in Healthcare:
    3. Chapter 4: Strategic Planning and SWOT Analysis
    4. Chapter 7: Strategic Planning and the Healthcare Business Plan
    5. Read the comprehensive case study of Coastal Medical Center on pages 1-28 in Essentials of Strategic Planning in Healthcare.
    6. On page 13 of Essentials of Strategic Planning in Healthcare, under the Special Projects section, it states that Coastal Medical Center is considering a joint venture with physicians to build an ambulatory surgery center offering the latest robotic surgery technology. Imagine you are the CEO of the Coastal Medical Center providing leadership for this joint venture. In a three- to four-page paper, address the following:
    7. How would you fund, build, staff, and supply a new ambulatory healthcare facility while still running the hospital?
    8. What level of care would be provided in your business plan?
    9. How much charity care should be provided and can be afforded?
    10. How would you address IT, HIPAA, economics, staffing, patient medical delivery quality protocols, and problems in the healthcare environment?

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