I will give you a log-in to view the book when you accept the assignment. If you have any questions, please let know asap.
Must be thoroughly explained in each answer for each question. It must have at least a couple sentences and some require more than a couple.
Answer the following questions in a Word document. . All answers MUST be in your own words unless the question asks for a direct definition or to list specific information. I want you to show you understand the concept. I do not want to know how good your copy/paste skills are, so DO NOT copy and paste from the textbook or PowerPoint. I do realize your answers will include the same or similar words to the textbook or PowerPoint. Just make sure you have taken the information and explained it on your own when possible. Some questions will be more difficult, or include more parts but others will be much simpler, so everything should balance out.
Here is an example of the format I would prefer you to use. You may download this document and rename it for your assignment submission.
a) Title page
b) Table of contents
c) Executive summary
g) Conclusions and recommendations
BONUS #1: (This question is not in the book, please site references)The American Marketing Association (AMA) has a code of conduct for marketers. It includes the three ethical norms that marketers must: 1) do no harm, 2) foster trust in the marketing system, 3) embrace ethical values. What are the six (6) ethical values outlined in the code of conduct for marketers? Worth up to 5 points.