research paper, word doc, 3000 words, comprehensive project, SWOT

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ToolsCorp Corporation is a fictitious company that does not exist
anywhere. For the purpose of this course, it is located in Tennessee. As
members of the senior management team of ToolsCorp Corporation, your
group has been asked to prepare a neat and organized report for the
Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation.
The purpose of this paper is to obtain permission from them to go
forward with the next step (developing a full-blown business plan) for
ToolsCorp’s strategic initiative to break into the global marketplace.

Your group’s paper should discuss the following (at a minimum):

  • A complete strengths, weaknesses, opportunities, and threats (SWOT)
    analysis (including at least 5 factors from each category and full
    explanations of why each factor is important and why it was placed in
    the category) of the environment that exists within ToolsCorp and the
    environment that ToolsCorp is proposing
  • An outline of the business plan to be developed for ToolsCorp’s strategic initiative
  • A full mission statement containing the nine components and presented in a well written paragraph
  • Key operating principles as you will apply them
  • A preliminary market analysis of the market(s) into which ToolsCorp expands
  • The one-year, five-year, and ten-year strategic objectives of
    the strategic initiatives presented as one strategic proposal for each
    time frame (3 strategic proposals in all), complete with implementation
    plans, potential ramifications, and feedback mechanisms
  • The additional material that your group considers necessary to
    support the case for going forward with ToolsCorp’s global strategic
    initiative (This is not optional, you must input additional material.)

Background Information

ToolsCorp Corporation is a fictitious company that does not exist
anywhere. For the purpose of this course, it is located it in Tennessee.
It builds power tools, lawn mowers, lawn furniture, microwaves, and
ranges. All products are manufactured locally and sold through large
retailers that place sales papers inserted in every Wednesday and Sunday
paper. Although they have a thriving business in the United States and
Canada, ToolsCorp is trying to break into the global marketplace.

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