Marketing Terms And Group Assignment help

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Hello can someone please help with this assignment..here are the instructions:

********Please answer each question with no less than 180-200 words for each question in a word document. There are 8 questions and each question must have a source so please be sure to cite the source for each answered question. However, do not copy and past exactly from the source but allow it to help you create an original answer. Answers copied directly from the source with no originality or without being put in your own words will be considered plagiarism******Please Put Answers In Your Own Words*****

***Please Put Answers In Your Own Words***


1. Explain Brand Equity

2. Explain Brand Salience

3. Explain Defensive Marketing

4. Explain Marketing-Nicher Strategies

5. Explain Product Differentiation

6. Explain Power of Design

7. Explain Service Mix( 5 categories)

8. Explain Disruptive Technologies


Hello I have Another Assignment as well please use own words and research for this one too please. Here are the instructions:

Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft®Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.

This is a group assignment but I am only accountable for my portion, which I have written out for you in bold below:

1. The company my group has chosen to use will be The Apple Iphone


2. Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). (This is the portion im responsible for)


3. Must be atleast 500 words minimum

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