strategies firms can use when entering foreign markets.
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Credible Outside Research
Prepare
a document based on credible research and course materials addressing the
following:
- Discuss the four strategies
firms can use when entering foreign markets. - Using specific examples,
describe the strategies used by the following companies in global
expansion:- Intel
- McDonald’s
- Goya
- Boeing
- Coca-Cola
- Nokia
- Have any of these companies
experiences an evolution of strategies as discussed in the text?
Please
provide your answers in a 3- to 4-page Microsoft Word document.
Support
your responses with examples.
Cite
any sources in APA format.
|
Assignment 2 Grading Criteria |
Maximum Points |
|
Analyzed and outlined |
20 |
|
Described the strategy |
20 |
|
Analyzed and justified |
5 |
|
Used correct spelling, |
5 |
|
Total: |
50 |
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