strategies firms can use when entering foreign markets.

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Credible Outside Research

Prepare
a document based on credible research and course materials addressing the
following:

  • Discuss the four strategies
    firms can use when entering foreign markets.
  • Using specific examples,
    describe the strategies used by the following companies in global
    expansion:

    • Intel
    • McDonald’s
    • Goya
    • Boeing
    • Coca-Cola
    • Nokia
  • Have any of these companies
    experiences an evolution of strategies as discussed in the text?

Please
provide your answers in a 3- to 4-page Microsoft Word document.

Support
your responses with examples.

Cite
any sources in APA format.

Assignment 2 Grading Criteria

Maximum Points

Analyzed and outlined
the strategies that firms can use when entering foreign markets.

20

Described the strategy
or combination of strategies used by companies, mentioned in the question, in
global expansion.

20

Analyzed and justified
whether any of the companies have experienced an evolution of strategies.

5

Used correct spelling,
grammar, and professional vocabulary. Cited all sources using APA format.

5

Total:

50

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