MKT 500 Marketing Management Week 1 Discussion 1

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Integrating All Four Ps – Watch the video, Integrating All Four Ps, and answer the following questions:

Question One

  • Describe a company that you believe represents the 4Ps well and provide examples of why you believe they are successful at it.

Question Two

  • Describe a company that you believe does not do well at putting the 4Ps into practice and provide two examples of why you believe they struggle with it.

Question Three

  • What recommendations would you give the company who needs to update its approach? Search the Strayer Library and/or Internet for an article that supports your position and post the link in your thread for everyone to read.
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