Marketing Plan: Final Paper and Presentation (LAST PHASE)

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DUE FRIDAY 3/21/14

IMPORTANT: Please read our previous papers for more information (A MUST RESOURCES)

Marketeting Plan Phase I.docx 

Marketing Plan Phase II.docx 

Write a  paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper (ONLY WORK ON #1 & #2 questions)

1. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan –>  2 slides + 300 words 
2.  Identify public relations opportunities for the product or service –> 2 slides + 300 words 

3  Develop an initial sales promotion schedule 
4.  Create an advertising plan 
5. Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen –
6. Develop a budget for your plan 
7. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan      
8. Introduction & Conclusion & compiling phase I, II, and III LT report (removing its intros & conclusions with revisions & corrections) 






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