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Positioning Statement and Motto
You will create a Positioning Statement and Motto for Jeep Cherokee.
Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Submit the completed template.
General Brand Marketing
Reflected in the distinctive, fluid lines of an Jeep Cherokee is the brand’s long sporting tradition.
Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.
I have downloaded the template for you.
1. Target Customers/Users
Who are the target
How could/does the
What would grab the
What do these target
Who are the brand’s competitors?
What product category
What frame of reference
3. USP (Unique
How is this
What is the brand’s
What is the competitive
Does the brand have any
4. Positioning Statement & Motto
Develop a new
BMW Positioning statement: The brand for discerning customers of sports cars (target
BMW Motto: BMW is