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Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).
- What are the cultural drivers and major motivations of registering with such an organization?
- Why is trust such a huge issue, not just in financial markets, but specifically with crowd curation?
- How significant is this type of cultural change to online consumer behavior?
- How would you analyze the functional environment of CityFalcon?
- In this type of marketplace, where the consumers are developing networks and cultural communities, what subcultures could you see emerging?