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Case Study Analysis Using Metaphors

 *See Attachment


The case study analysis has been a method of teaching students how to use critical thinking and
analysis skills and to develop organizational and communication skills. In practice, a case study
is a written record and analysis of the events that occurred at a particular company. The details
of each case vary; however, most cases consist of information about the company or project;
goals, strategies, and challenges faced; and results and/or recommendations.

Case studies have a particular benefit in management research. When you analyze a case, you are
learning about real-life problems that occur in organizations and businesses. You will have the
opportunity to observe and analyze the steps that managers and leaders have taken, and then put
your managerial problem solving skills to work. This is your opportunity to recommend potential
alternatives not mentioned in the case, based on your reading and experiences.

Typically, the process of analyzing a case study is as follows:

• Read the case thoroughly before you try to analyze. You may have to read the case a
few times to understand what has occurred. Take notes as you are reading.

• Identify and prioritize the organizational problems in the case. You can also determine
strengths and weaknesses of the organization at this time. Do not let personal issues and
opinions blur your judgment. Look at the issues from on objective point of view as if you
were the manager.

• Be analytical, not descriptive. What this means is to analyze what is going based on the
theories in the text and how it applies to the case; not merely a description or recap of
the case.

• Identify possible solutions. Determine how to implement solutions including how to
communicate the solutions within the organization.

• Give yourself enough time to write and proofread!

Some tips to remember when conducting case study analysis:
• Consider the company’s background (founding, structure, and growth). These factors

may carry significant weigh in the case.
• Examine the competition within the industry. Perhaps some of the issues involved in the

case relate to the overall business environment in a particular sector. Consider whether
outside sources affect the case in a significant manner

• Examine the case from various levels of analysis, e.g., corporate, business, and task
levels. The level of analysis depends on the depth of description available for the case in
the readings. Analyze the case on as many levels possible.

• Evaluate the structure, change, hierarchy, reward systems, conflicts, and other issues
important to the company.

• Make sure that your recommendations are based on the readings and theories that are
pertinent to the case. Each recommendation must be supported.

Case studies allow the student to act as a consultant analyzing organizational development and
behavioral issues. Students should consult expert opinion as well as being innovative and
creative with the solutions.




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Lastname, C. (2008). Title of the source without caps except Proper Nouns or: First word after colon. The Journal or Publication Italicized and Capped, Vol#(Issue#), Page numbers.

Case Study Analysis Using Metaphors


Goal: Create a case study analysis based on two scholarly studies that utilize metaphors (Morgan’s, or similar) to describe the functionality of organizations. After a concise, but thorough, analyses of the cases, summarize the benefits of using metaphorical devices in management practice.

Instructions: Students will write a 600-750 word case study analysis based on two case studies that involve the use of Morgan’s metaphors (or similar) as a tool to understand organizations. Review the Case Study Analysis procedure attached to this assignment. Obtain your case study articles from scholarly peer-reviewed journals in the APUS online library. Use case studies that were published within the last ten years. After a concise, but thorough and clear delineation and analysis of the cases, complete the paper with a summary of what you gleaned from using metaphors to understand management practice within organizations.

Write using the APA style format, including a title page and references page (no abstract is required). When you upload your paper, also upload pdfs of BOTH case studies, so the professor can check your analysis.

Use the following outline in your summary (in APA format with a Title page and References page):

1. Identify the business problems of each of the cases; describe the metaphor(s) used.

2. Rank-order the critical issues stated in the cases

3. Evaluate the proposed solutions. Are the solutions valid? Why or why not? How/why did the use of metaphor(s) assist in the solution?

4. Submit recommendations you propose beyond what is already stated in the cases.

5. State how the solutions will be communicated in each case. Do you agree? Why or why not?

6. At the end of the paper, write a paragraph expressing the takeaways/benefits of using metaphors in management practice.

NOTE: Do not use macros or automatic referencing in your papers for this course. The auto features usually cause unforeseen problems in format.

Please note that this week you should upload three items into the same assignment area: your paper (.doc) plus the two case studies (each as a .pdf) upon which your paper is based.


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