Strategic management

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Kindly review the assignment.

INSTRUCTION: Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:

The business is a Spa

Name of the spa is Lust Life Spa

Location: Grace Bay Plaza, Providenciales, Turks and Caicos Islands.

Expand the location: Grand Turk Cruise Centre, Grand Turk Turks and Caicos Island

1. SWOT: – a summarized view of the company’s current position, giving the strengths, weaknesses, opportunities, and threats.

1. Competitive advantage: Stating what the company is best at compared to the competition.

1. Strategies: The general methods the company intends to use to reach its vision.

1. Financial assessment: An assessment that helps plan and predict the future, allowing it to gain much better control over its organization’s financial performance.


ASSESSMENT

A written report must be presented along with an oral presentation not exceeding 30 minutes.

WRITTEN REPORT RUBRIC

Contents

Weight

Marker

Comments

Executive summary

5

Vision and mission statement

SWOT Analysis

Long term strategic objectives

Short-term goals/priorities/initiatives

Strategies

Scorecard

5

10

5

5

5

5

Target customers

5

Industry Analysis

5

Competitive advantage

5

Marketing plan

15

Financial plan

10

Implementation

5

Evaluation

5

Total

90

SCORING RUBRIC FOR ORAL PRESENTATION

Category

Scoring Criteria

Total Marks

Actual Marks

Organization

(10 Marks)

The type of presentation is appropriate for the topic and audience.

5

Information is presented in a logical sequence.

5

Content

(20 Marks)

Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation.

5

Presentation contains accurate information.

10

Material included is relevant to the overall message/purpose.

5

There is an obvious conclusion summarizing the presentation.

5

Presentation

(20 Marks)

Presenters maintain good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.).

5

Speaker uses a clear, audible voice. Good language skills and pronunciation are used

5

Visual aids are well prepared, informative, effective, and not distracting.

5

Length of presentation is within the assigned time limits. 30 minutes per group.

5

Score

Total Marks

50

2022- Semester 2

Common Coursework Piece –

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