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  Based on the job details you defined in Assignment 1, define the performance measurements which will be used at the 3-month, 6-month and 12-month reviews. You will need to select the methodology by which you will assess these performance measurements and create the assessment tools which will be used by the manager during each review. You will create usable tools. 

  

In this assignment, you will gain experience in: 

  • Developing a plan to evaluate the new employee’s performance 

Instructions:

Based on the job details you defined in Assignment 1, define the performance measurements which will be used at the 3-month, 6-month and 12-month reviews. You will need to select the methodology by which you will assess these performance measurements and create the assessment tools which will be used by the manager during each review. You will create usable tools. 

Performance Measurements (3-month, 6-month and 12-month reviews): The measures of evaluating an employee’s job performance, including both formal and informal processes. 

JOB DESCRIPTION

Job Title: Sales and Marketing Manager for Hudson’s Bay

Reports to: Director of Marketing and Sales.

JOB OVERVIEW: The Sales and Marketing Manager will provide leadership to the team, manage e-commerce, and communicate with vendors. They handle the daily operations and ensure the aesthetics of the store is visually appealing. They train and motivate employees, guaranteeing a positive work environment. They attend meeting with buyers, appear at runways to observe new trends.

RESPONSIBILITIES AND DUTIES:

· Addresses poor performance. Initiates and administers corrective action when necessary.

· Ensures timely follow-up

· Attracts, recruits, and hires high caliber talent

· Create growth strategies for our multi-channel marketing and online presence

· Creates and fosters a culture that ensures the customer is the focus of all activities and

· encourages a positive team atmosphere that enables the team to meet or exceed sales goals and achieve consistently high levels of customer service

· Create presentations for all marketing vehicles, such as catalogues, inserts, and ad campaigns.

· Coordinate departmental activities and operations

· Develops strategic decisions and delivers on them based on long and short-term

objectives and global perspective, while ensuring alignment to company initiatives through managing, merchandising, visual, operations, finance, and human resource initiatives

· Develops team to execute company programs and processes by prioritizing, simplifying,

· and following up to achieve desired results

· Design promotional materials for B2B and B2C (including printed materials and

· catalogues, e-mail marketing and brand collateral)

· Directs store management on critical human resource decisions and staffing for the store

· Managing digital platforms and e-commerce website, including product uploads, monthly

· reporting, inventory, process design, blogging, SEO, social media (paid and organic) and content creation

· Manage and update our international B2B sales platform

· Measures and monitors progress and results against key initiatives

· Strive to minimize staff turnover and keep team headcounts at acceptable levels

· Train employees on product knowledge, store activities and established policies and procedures

· Work with buyers on product selection for trend stories.

· Work with Senior Vice President on creating exclusive merchandise, identifying key items, selecting advertising, and finding new resources.

JOB SPECIFICATIONS:

· Bachelor’s degree in management or other related field

· Experience in the fashion industry and an understanding of various products

· Retail Management and/or District Management experience: 5 years (Required)

· 2-4 years of experience in retail or a similar position.

· Experience with online sales and digital analytics

· Ability to multi-task

· Attention to detail

· Priority-setting

· Time management

· Strong negotiation skills

· Working knowledge of CMS systems

· Strong graphic design skills including experience with Adobe InDesign and Photoshop


PERFORMANCE STANDARD:

· Able to plan marketing strategies for each quarter.

· Hire staff that meet 75% of marketing or sales requirements

· Train new staff up to staff standards within a week of hiring

· Place new staff members into existing groups with 80% approval after 2 weeks

· Meet with poor performing staff weekly to discuss improvements

· Meets with staff weekly to review sales results

· Create presentations for staff and management for all planned marketing materials before the deadline

· Plan and coordinate monthly department team building events

Performance Measurements

Employee Name: A Department: HR

Employee ID: 00000000 Manager/Reviewer: Dan Pham, Hao Lam

Position Title: Sales and Marketing Manager Date of Review: November 16, 2021

Summary: 12 months performance measurements.

Required Skills:

1

(Consistently unable receive, record, and share information in an accurate and timely manner)

2

(Frequently receives and imparts information inaccurately.)

3

(Inconsistent ability to communicate effectively or in a timely manner. Does not always adapt communication style to meet the needs of others)

4

(Frequently demonstrates exceptional verbal and written communication skills. Correctly assesses and responds to sensitive situations)

5

(Consistently demontrates exceptional verbal and written communication skills. Demonstrates exceptional sensitivity and empathy. Improves lines of communication throughout the store.)

Competency 1:

Leadership


Comments:

Competency 2:

Sale Skills


Comments
:

Competency 3:

Problem-solving skills.


Comments

:

Competency 4:

Management and technology skills.


Comments
:

Competency 5:

Creative skills


Comments:

General Comments:

Results

Trait methods

Behavioural Methods

Results Methods

Goal #1: Achievement of sales and profit goals, budget management and sales forecasts


Comments:

Goal #2: Ensures the presentation of the store all the time of working.


Comments
:

Goal #3: Track, record and evaluate all results of marketing activities implemented every week.


Comments:

Goal #4: Ensures developing all marketing materials to build the company’s brand name and promote the products.


Comments
:

Goal #5: Achieve the First Aid Certificate


Comments
:

General Comments:

Overall Rating:

Signature employee:

Date:

Signature manager :

Date:

Human Resource Management

Human Resources Portfolio Assignment

25%

105 total Marks

Assignment 4

Performance Measures

15 Marks

Purpose:

Ensuring that an organization has the appropriate job description is only part of the process of preparing for a new employee. The purpose of this assignment is to build on Assignment 1: Planning a New Position.

In this assignment, you will gain experience in:

· Developing a plan to evaluate the new employee’s performance

Instructions:

Based on the job details you defined in Assignment 1, define the performance measurements which will be used at the 3-month, 6-month and 12-month reviews. You will need to select the methodology by which you will assess these performance measurements and create the assessment tools which will be used by the manager during each review. You will create usable tools.


Performance Measurements (3-month, 6-month and 12-month reviews): The measures of evaluating an employee’s job performance, including both formal and informal processes.

Resources:

· Assignment 1

· Textbook

Grading Rubric:

This assignment will be marked based on the following criteria:

Section

Exemplary

11-15

Proficient

6-10

Needs Improvement

0-5

Marks

Performance Measurements

Building on the performance standards developed in assignment 1 the discussion includes a detailed description of realistic 3/6/12-month performance measures. Includes both formal and informal processes.

There is an alignment between the performance standards and the performance measurements tool

Tools are clear; make sense and are relevant to the role and is aligned to the job description

Building on the performance standards developed in assignment 1 the discussion includes a general description of 3/6/12-month performance measures. Includes both formal and informal processes and adequate tools.

Tools are not clear; or aligned to the job description

Building on the performance standards developed in assignment 1 the discussion

The performance measures do not align with the performance standards identified in the job description

Includes an unclear description of 3/6/12-month performance measures. Missing key formal or informal processes.

/15

2

School of Business

© 2019, Southern Alberta Institute of Technology

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