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research and write-up a Marketing Plan for the Company Blue Apron

In attached file is an example of what I need you to do!

I just need you to do these area :

1.0 Executive Summary

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets

3.5 Positioning

4.0 Market Tactics

4.1 Products

4.2 Pricing

4.3 Distribution

4.4 Communications

4.5 Marketing Research

5.0 Financials

5.1 Break-Even Analysis

5.2 Sales Forecast

5.3 Expense Forecast

You can use these sources:

1 Our Team. www.blueapron.com. 2Bary, Emily. Finally, Some Good News for Blue Apron. Barron’s Next. (September 6, 2017). 3Rainey, Clint. Blue Apron Has Started Laying People Off. Grub Street. (August 23, 2017).

1Azad, Babak. “How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended To.” http://www.babakazad.com/blue-apron-customer-acqui… 2Consumer Affairs. Blue Apron Customer Reviews and Complaints. https://www.consumeraffairs.com/food/blue-apron.ht… 3Leonhardt, Megan. These 2 Charts Show Just How Popular Meal-Kit Services Are. Time. http://time.com/money/4855511/who-buys-meal-kit-se… July 20, 2017.

1Fowler, Bree. “Personal chefs aren’t just for the rich anymore.” ABC News. http://abcnews.go.com/Business/story?id=3710269&pa… 2Schawbel, Dan. “10 New Findings about the Millennial Consumer.” Forbes. Jan 20, 2015. https://www.forbes.com/sites/danschawbel/2015/01/2… 3Smith, Lindsey et al. “Trends in US home food preparation and consumption: analysis of national nutrition surveys and time use studies from 1965-1966 to 2007-2008.” Nutrition Journal 12:45 (2013). 4Solomen, Micah. “2015 is the Year of the Millennial Customer: 5 Key Traits These 80 Million Consumers Share.” Forbes. Dec 29, 2014. https://www.forbes.com/sites/micahsolomon/2014/12/… 5Grand View Research. “Global Frozen Food Market Worth Will Grow to $307.33 billion in 2020: New Report by Grand View Research, Inc.” Nov 19, 2014. https://globenewswire.com/news-release/2014/11/19/…


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