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Personal Sales Philosophy-focus on your approach to sales and the role of the sale professional

Create a sales philosophy statement that you believe represents your best interactions with a range of potential customers and clients, in various settings, and on behalf of a range of products.

For the current assessment, avoid discussing your leadership methods, and focus instead on your approach to sales and what you see as the role of the sales professional.


  1. Analyze your own sales approach in relation to one or more established sales theories. We recommend choosing theories that you believe you align with most closely. Be specific: Identify the ideas, authors, scholars, and/or public figures that most closely represent your methods and beliefs about sales and about customer relationships. Your theory might be something you read in one of the resources for this course, or it might be from another reputable source.
  2. Analyze your own daily sales practices. Using the above sales theories and/or models, describe how you demonstrate this approach in your everyday interactions with customers. Alternately, if you have had few or no interactions with customers, hypothesize what these everyday interactions would look like according to this approach.
  3. Establish how your own approach to sales might be categorized within the larger world of sales. Think broadly: Which methods are not effective for you? How do you approach new methods and theories that circulate in your field?
  4. Identify a sales approach that exemplifies your own beliefs about ethical sales practices. In other words, what established ethical theory or framework aligns well with your ethics for sales work? What does this mean for the way you handle (or would handle) everyday situations? You may wish to connect this with your methods for strengthening long-term relationships and building repeats and referrals.

(You may complete the requirements of this assessment in any order you wish. You do not need to follow the listed order.)

Additional Requirements

  • Written communication is free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to current APA style and formatting.
  • Number of resources: Minimum of two resources.
  • Length of paper: 2 to 4 typed, double-spaced pages.
  • Font and font size: Times New Roman, 12 point.

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