Sports-Management

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Please share your definition of Strategic Thinking and any experiences you have had with Strategic Planning.

What do you consider to be some of the key Strategic Planning Building Blocks?

Why are the vision and mission important to the overall success of a company or organization?

What are the essential elements of the strategic management process and how are they interrelated?

Offer your response to the following two questions (in a minimum of 250 words for each question)

1. Coca Cola has been one of FIFA’s global partners for decades. What do you think is the most important benefit Coke acquires by sponsoring the organization and its events? Please explain.

2. Assume that you are selling a sponsorship for your chosen organization (e.g., your high school’s athletic department). What benefit would you emphasize most to attract your prospective local sponsor such as Dunkin’ Donuts? Why?

Identify a sport-related company with which you are familiar, or in which you have a vested Interest (employment, long-time fan, previous work experience, etc.). Be sure to select a company/organization that you are familiar with as this company/organization will be used for several exercises throughout the course.

Analyze and briefly report on that company’s current position:

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