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Compare and contrast the complexity of business-to-business buying process to the ones noted in Chapter 6â€”Analyzing Consumer Markets. How and where are the major points of differences between the two markets in their purchase intentions? Can a firm market its products to both the industrial and consumer markets with one strategy? Are there sufficient differences between markets for different products and strategies to be developed?
i have an example of this disscusstion, you can use it as reference. and please reply this example. example on the attach.
Table 8.3 (on attachment )shows some famous â€œblundersâ€ in international marketing. Research these examples (and find others) and provide insight into why you think such â€œblundersâ€ were allowed to occur. Discuss the complexity facing many firms in international and multi-cultural marketing.
i have an example of this disscusstion, you can use it as reference. and please reply this example. example on the attach