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Create a marketing plan for a new or already existing product or service to attract new customers.
A successful marketing plan does not have to be complex or lengthy; however, should contain enough information to help establish, direct and coordinate your marketing efforts. You must use APA format, include a cover page and remember to include references.
The presentation should not include more than 10 slides. You have 10 minutes to present your marketing plan to the class. Everyone must participate!
Please include in your marketing plan the following five steps; by answering these key questions about your business, you can develop a solid foundation on which to build your marketing plan.
- Position your product or services (Research the product or service)
- Competitive Landscape
In addition, you have an unlimited marketing budget. Have fun with this project!