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Frank T Rothaermel

MIchael McKay

Rev: February 6, 2015

MH 0031


  1. Assess Amazon’s resources and capabilities using the VRIO (valuable, rare, imitation, organization) framework.

Can Amazon gain and sustain competitive advantage? Why or why not?

  1. Which business strategies and business models are being employed by the major competitors in this case? Which are most successful, and why? Pay particular attention to industry convergence.
  1. Formulate a business strategy and business model that would allow Amazon to become and remain profitable.
  1. What are the implications of your strategy formulation at the business level for Amazon’s corporate strategy?
  1. How should Jeff Bezos go about implementing any changes to the business and corporate strategy recommended earlier? What changes to structure and process need to take place?
  1. What lessons are learned from this case?

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