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Frank T Rothaermel
Rev: February 6, 2015
- Assess Amazonâ€™s resources and capabilities using the VRIO (valuable, rare, imitation, organization) framework.
Can Amazon gain and sustain competitive advantage? Why or why not?
- Which business strategies and business models are being employed by the major competitors in this case? Which are most successful, and why? Pay particular attention to industry convergence.
- Formulate a business strategy and business model that would allow Amazon to become and remain profitable.
- What are the implications of your strategy formulation at the business level for Amazonâ€™s corporate strategy?
- How should Jeff Bezos go about implementing any changes to the business and corporate strategy recommended earlier? What changes to structure and process need to take place?
- What lessons are learned from this case?