Cement Australia is an Australian company operating two key strategic business units (SBU):… 1 answer below »

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1. Cement Australia is an Australian company operating two key strategic business units (SBU): the business to business market (B2B), which includes products for large-scale construction projects, and the packaged goods market, which services both the brick & block home construction sector, and the consumer goods markets (B2C). In the B2C market, Cement Australia is the leading supplier of packaged cement-based products and is the supplier of choice for the largest DIY (do-it-yourself) retailer in Australia – Bunnings. This SBU has been identified as an area of strategic focus to grow the organisation as the DIY market continues to expand, driven by both the trend in popular home-renovation shows (such as The Block).
The Cement Australia brand encompasses many product types suitable for use in home construction, renovation projects, simple repairs and maintenance, in addition to related product additives, such as oxides designed for use in colouring cement. Refer to Cement Australia’s website for further information.
2. This task is related to the product platform – “Just Add Water” – a range of pre-blended dry products made from a cement base, which simply need the addition of clean water for use. This product platform includes:


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