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You are a marketing assistant for a marketing agency located in Surry HillsYou have been asked to conduct a market & industry analysis and understand the target audience for “Boost Juice” .In this assessment, you will focus on identifying and explaining the macro and micro environmental factors that could influence the business and the industry from a marketing point-of-view.You should also be able to identify new trends as part of the situational analysis, in order to propose marketing solutions to potential issues that may affect the client.Use any relevant analysis and framework learnt in this unit (e.g. SWOT, PESTLE, Adoption Curve, BCG Matrix, and others.) that you find suitable to include in your market & industry analysis.
You will be required to create a buyer persona for business using at least ten (10) segmentation variables (demographics, geographics, psychographics and behavioural elements). [Your business may target more than one market and if so, focus on what you think is the largest target market.]