course learning outcomes 1 demonstrate a solid understanding of the potential of entrepreneur in today s competitive business world lo 1 2 2 demonstrate ability to think independently and systematically on developing a viable business model lo 1 3

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Course Learning Outcomes:

  • Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive business world. (Lo 1.2).
  • Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7).
  • Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).

Assignment – 1

Assignment Instructions and Approach:

  • Login to Saudi Digital Library (SDL).
  • Click on “Open Access” The search engine page will open
  • In search engine of SDL write the following title as keyword and click search button.
  • Open the research article, read it thoroughly and answer the assignment questions.
  • Besides this research paper use other relevant material also to support your answers.
  • Use Saudi Electronic University academic writing standards and APA style guidelines

“PKC Laundries: a start-up business at the crossroads”

6.Support your submission with further scientific references.

Assignment Questions:

  • Critically analyze the Problems faced by the young entrepreneurs and strategies to overcome those problems. (Marks 2)
  • Discuss the challenges of PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position. (Marks 2)
  • Discuss the various marketing management issues such as segmenting, targeting and positioning? (Marks 1)
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