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Uber is one of the most visible companies utilizing the sharing economy platform, and an analysis of its expansion reveals the benefits and challenges of this model. Uberâ€™s international expansion provides lessons about the dilemmas related to growth and international expansion broadly and in the sharing economy context. Uberâ€™s Asian expansion presents a window to challenges related to culture, regulations, finance, competition and technology. Uber, knowing that PC seniors understand the benefit of bringing a global mindset to problem solving, wishes to hire the students to provide a situation analysis and a recommendation for next steps. The deliverable is a 2-3 page essay, together with a max of two pages of exhibits (12-font, double spaced).
The objective of the analysis is
1)to understand and explain the benefits and challenges of the sharing economy,
2) to compare the sharing economy as an alternative to the existing system,
3) to describe the challenges in implementing a US business model globally and predict if Uber can be profitable overseas, 4) to compare Uberâ€™s strategy and business model to its competitors.
Key Questions and Requirements for the Executive Summary and Class Discussion
1.How is the sharing economy characterized? What challenges does this economic model face? Can sharing economies go global?
2.What are Uberâ€™s core competencies? How are they relevant?
3.What is Uberâ€™s expansion strategy? What challenges does Uber face globally? Is its business vulnerable overseas? Why or why not?
4.What are the challenges created by foreign governments? Can Uber overcome the challenges? Should it try to collaborate? If so, how?
5. Due to furious competition from rivals in global markets, should Uber leave these markets and focus only on the US? What are the pros and cons of Uberâ€™s choice?
6. What detailed and specific recommendations would you make to Uber for next steps? What strategies should Uber implement to expand globally?
7.What are the key lessons learned from Uberâ€™s history for strategy development, decision making and execution?