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  1. Describe the kinds of data being analyzed by the companies in this case.
  2. How is this fine-grained data analysis improving operations and decision making in the companies described in this case? What business strategies are being supported? 
  3. Are there any disadvantages to mining customer data? Explain your answer.
  4. How do you feel about airlines mining your in-flight data? Is this any different from companies mining your credit card purchase or Web surfing?

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