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Review the results of your personal communication style from the assessment you took in Week 1. This is attached!! Please review prior to writing the paper.
Write a 1,050- to 1,400-word paper that explains each stage of the consumer decision-making process and the importance of effective sales communication at each stage of the process.
Discuss how different communication styles may affect selling relationships.
Include the following:
- Stages in the consumer decision-making process:
- How does consumer behavior affect the sale of the product?
- How would you follow each step of the AIDA model to assist a consumer through his or her decision-making process?
- What is the importance of effective sales communication at each stage of the process?
- How would you adapt your personal communication style to sell to a business, as opposed to selling to a consumer?
- Your personal communication style:
- What are characteristics or traits of your communication style?
- Where do you think you fall on the sociability and dominance continuum?
- What are some examples of how your communication style could both benefit and hinder your selling relationships?
- How will you overcome communication-style bias?
Format your assignment according to appropriate course-level APA guidelines.